If you’re thinking about reviewing your old blog articles and making changes, forget it. Who will see it? Almost nobody. The best way to update an old article is with a new article. The only update you need in the old article is a link at the top pointing them to the updated information. If both articles are significantly different, put the link at the bottom.
Linking related articles within a website is always a good idea. It keeps visitors on your site and improves their chances of finding the information they want.
There is one case where you should update the old article. When you notice some information is wrong, an update prevents you from steering archive readers off course. Now. About those updates. When should you write a new article?
Signs that it’s time for a new updated article
1. There’s new information on a topic. Keep your content current by keeping yourself current. Read a variety of sources related to your niche.
2. Reader feedback prompts you to write an update. Even bad comments may give you useful direction. A clear article has a bias. Arguments against your position may need to be answered.
3. Your sales are changing. There may be seasonal changes. There may also be changes with the group that follows you. This ties in to keeping current. When a new concept appears in your topic area, this can prompt many new articles because of the way it changes old ideas.
4. It’s been a long time since you mentioned a topic that’s important to your subject area. For example, a writing blog can’t ignore writer’s block for long. It’s a problem for many writers.
5. Reviewing your old articles gives you ideas that take them in new directions. Since writing the earlier articles, you’ve read more and written more. What new insights do you have?
The best part of updating old articles with new is that you can produce the new articles much more quickly than writing from just an idea. And that’s what you need most for a blog; more posts.
Article by Ivan Izo.