Do you spend a lot of time writing great blog posts and then find the visitor counts a big disappointment? Do you find yourself questioning your writing ability or choice of topics? Maybe it’s not your posts that are the problem. If the only people you’ve told about your blog are your friends and relatives, those are the only people who will visit. How can you spread the word further?
Give visitors an easy way to return to your blog
1. Make RSS available without subscription.
2. Set up e-mail subscriptions.
3. Add a newsletter and include a link to your blog in every issue.
Get your blog linked from other sites
4. Nominate your blog for blog awards. While you’re at it, nominate your favorite blogs for awards as well. What goes around comes around.
5. Add links to your website in your email signature.
6. Link swap with related blogs. You should both have your “Related Sites” links displayed with equal prominence.
7. Set up social bookmarking so visitors can easily share your posts.
8. Join social networks so you can share your posts. You will need to also share posts from other blogs in your niche or risk looking like a spammer.
Don’t push your articles too much. Most will not be great linkbait. When an article is just so so, don’t make special efforts to promote it.
When you share your content, pick a time when lots of people will be paying attention.
9. Join online communities related to your blog topic and blogging in general.
10. Comment on other blogs. Respond to comments on yours.
11. Use trackbacks. That means mentioning someone else’s blog or a specific post on your own blog. Spreading link love for others will get you some back.
12. Become active on forums related to your blog’s niche.
13. Write guest posts on other blogs and have guest posts on your own.
14. Make article directory submissions.
15. Submit your blog to blog directories. Here’s a list from Search Engine Journal to get you started.
16. Ping blog directories using Ping-O-Matic every time you post a new article.
Submit your blog to search engines
17. Add your URL to Google.
18. Set up an RSS feed on MyYahoo.com so your site gets regular visits from the Yahoo search engine spider.
a. Sign in to Yahoo.com.
b. Click on “+ Content” just below the logo. A menu opens.
c. Click on “Add RSS Feed” near the bottom of the new menu.
d. Add your site’s RSS feed url and click next. You’re done.
19. Submit your site to bing.
Increase the odds your post will be shared on social networks
20. Write about the tough topics. If there’s interest in something and nobody has a good answer, do the research and write about it.
21. Write like you talk. This will make your articles easy to read. Many writers read their article aloud to hear how it sounds before calling them finished.
22. Include something besides text, even if just a creative commons photo at the top. The image should have a title related to your article for people who search for information using an image search. Look for opportunities to add more non-text content such as graphs or photos of the objects, people and places you’re writing about.
23. Create your own brand. You need to define it, create ideas that will be re-curring and have some insider info that newbies can catch on to fairly easily.
And most importantly,
24. Post often. Your best bet may be a daily blog post. Opinions differ. If you post every two or three days, each post has more time at the top of your page. That gives it more exposure and more comments. Whatever you do, make it regular so visitors will not be disappointed when they come looking for a new article.
There’s a lot of variety in the effort required for these tips. Some can be completed in a few minutes while others will take a lot of work. How far do you want to go?
Article by Ivan Izo.